What is BOLD?

BOLD: The Art Center Symposium for Creative Entrepreneurs is a daylong event designed to celebrate and inspire Art Center’s student and alumni entrepreneurs.

BOLD convenes a diverse group of artists, designers, entrepreneurs and industry experts to deliver a series of presentations, lectures, and practical workshops focused on the future of creative entrepreneurship, freelance studios, design-driven startups and artist-run businesses and nonprofits.

BOLD aims to be broadly motivational while providing tangible skills and specific methodologies that can be applied to the pursuits of Art Center’s students and alumni as they continue to forge unique pathways and strive to redefine the world around us.

Speakers

Lynda Weinman

lynda.com

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Lynda Weinman

Joe Tan and Markus Diebel

Moreless (formerly Incase)

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Joe Tan and Markus Diebel

Nicol Ragland

Indigene

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Nicol Ragland

Paul Hibler

Pitfire Pizza

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Paul Hibler

Brian Haberlin

Anomaly Productions

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Brian Haberlin

Yo Santosa

Ferroconcrete

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Yo Santosa

James Iliff

Survios

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James Iliff

Colette Brooks

Big Imagination Group

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Colette Brooks

Agustin Garza

Garza Group Communications

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Agustin Garza

Ophelia Chong

Earnest Sewn

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Ophelia Chong

Liliana Becerra

Studio Liliana Becerra

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Liliana Becerra

John Mills

Chris Do

Jose Caballer

The Skool

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Jose Caballer

Ella Hazard

Tooshlights

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Ella Hazard

Kimberly Ritter-Martinez

Economist

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Kimberly Ritter-Martinez

Molly Matthieson

Brian and Brandon Wright

CineStill

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Brian and Brandon Wright

Katie Buntsma

Team One

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Katie Buntsma

Peter Treadway

Rocket Skates

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Peter Treadway

Suzanne Semnacher

The Workbook

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Suzanne Semnacher

Andrea Stern

SternRep

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Andrea Stern

Roxy Russell

Roxy Russell Design

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Roxy Russell

Adam and Ryan Goldston

Athletic Propulsion Labs

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Adam and Ryan Goldston

Shannon Sutherland

Simple Impact LLC

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Shannon Sutherland

Seth Matlins

That Was Then Enterprises

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Seth Matlins

Michelle Katz

Michelle Katz Law

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Michelle Katz

John Glanville

Athenaeum Capital Partners LLC & Maps.com

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John Glanville

Don Pickard

Tom Pickard Insurance

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Don Pickard

Kendall Henry

Jay Erker

Barry Schwartz

Photographer

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Barry Schwartz

Robbie Conal

Alix Sloan

Sloan Fine Art

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Alix Sloan

Claude Shires

Tubestart

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Claude Shires

Ann Marie Scott

Attorney

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Ann Marie Scott

Avi Gandhi

Ravi Kondagunta

Traction Labs

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Ravi Kondagunta

Richard Haberkin

Trackstick

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Richard Haberkin

Schedule

Thematic Tracks:
 Design of Business /  Sales and Marketing /  Me and My Money /  Marketplace Dynamics /  The Pitch


8:30am
Registration begins (open through 2pm)

8:30 – 9:30am
Continental breakfast

9:30 – 10:30am

Welcome address / Lorne M. Buchman, President, Art Center College of Design

Welcome address / Kimberly Ritter-Martinez, Economist, L.A. County Economic Development Corporation

Keynote address / Lynda Weinman, lynda.com
Keynote address / Nicol Ragland, Indigene


10:45 – 11:45am

Workshop sessions (choose one)
 Design of Business /  The Design of a Business in 60 Minutes
 Sales and Marketing / The Heart of the Maker: Aligning Your Creative and Business Practices
 Me and My Money /  Show Your Stuff: Expressing Your Vision and Crowdfunding Your Work
 
Marketplace Dynamics / Essential Guide to Galleries and Dealers


Noon – 1pm
Networking lunch break

1:10 – 1:50pm

Keynote address / Markus Diebel and Joe Tan, Moreless (formerly Incase)

Keynote address / Paul Hibler, Pitfire Pizza


2 – 3pm

Workshop sessions (choose one)
 Critical Legal Issues for Creative Entrepreneurs
 No Money Marketing: Selling Your Work in a Digital World
 Venture Funds, Angels, Friends & Family: Everything You Need to Know to Get Funded
 Future Forecast: Key Market Trends for Creative Entrepreneurs


3 – 3:30pm
Afternoon break

3:30 – 4:30pm

Workshop sessions (choose one)
 The Overrated Business Plan: Here’s What Really Works
 Do I need an Agent or Rep or Do I go it Alone?
 Essentials of Money Management for Artists and Small Businesses
  The Value of Non-Digital Art and Design in a Digital World
 How to Tell It So you Can Sell It: Pitching and Networking Essentials


5 – 5:55pm

Keynote address / Brian Haberlin, Anomaly Productions
Closing remarks


6 – 7:30pm
Networking reception

Workshop Sessions


The Design of a Business


 The Design of a Business in 60 Minutes / 10:45–11:45 am
Learn how to define your business, your client’s needs and the value you provide. Topics covered include building the right team, running a meeting and how to have confidence in front of your clients. This will be an interactive and fast paced session. Come prepared to participate.
Panelists: Jose Caballer and Chris Do

 Critical Legal Issues for Creative Entrepreneurs / 2–3 pm
Overview of intellectual property and copyright issues and legal and business structures for creative entrepreneurs.
Panelists: Lorin Brennan, Krystina Castella, Barry Schwartz and Patrick Sweeney

 The Overrated Business Plan: Here’s What Really Works / 3:30–4:30 pm
What does business planning mean today? Are traditional business plans dinosaurs?
Panelists: Yo Santosa and Lynda Weinman


Sales and Marketing


 The Heart of the Maker: Aligning Your Creative and Business Practices / 10:45–11:45 am
This panel explores the essence of why we create and why developing and growing your business need not be at odds with your creative practice.
Panelists: Colette Brooks, Robbie Conal and Nicol Ragland

 No Money Marketing: Selling your Work in a Digital World / 2–3 pm
Consider this Marketing and PR 101. Topics include the relevance of brands and brand building. How to feel good about selling your work. How to sell your work without selling out.
Panelists:  Ophelia Chong, Ryan Goldston, Adam Goldston, Michelle Katz and Seth Matlins

 Do I need an Agent or Rep or do I go it Alone? / 3:30–4:30 pm
With the rise of self-publishing, promotion and sales, what is the value of agents and representation for artists, designers, photographers, illustrators and makers?
Panelists: Katie Buntsma, Ophelia Chong, Avi Gandhi,  Suzanne Semnacher and Andrea Stern


Me and My Money


 Show Your Stuff: Expressing Your Vision and Crowdfunding Your Work / 10:45–11:45 am
Strategies for presenting your brand, service or product and navigating the current landscape of crowd-sourced funding.
Panelists: Agustin Garza, Richard Haberkin, Claude Shires and Peter Treadway

 Venture Funds, Angels, Friends & Family: Everything You Need to Know to Get Funded / 2–3 pm
Overview of avenues for funding from the perspective of the people who fund.  VCs defending their portfolios, Angels talking about what turns them on, friends and family horror stories.
Panelists: John Glanville, James Iliff and Molly Matthieson

 Essentials of Money Management for Artists and Small Businesses3:30–4:30 pm
So you’ve got funded, or you’re actually making money.  What next?  Everything you need to know about managing your money from structuring your business, to sharing equity with partners, to dealing with tax issues and your own personal finances.
Panelists: John Anderson, Don Pickard, Ann Marie Scott and Shan Sutherland


Marketplace Dynamics


 Essential Guide to Galleries and Dealers / 10:45–11:45 am
An insider’s look at the business of art galleries and art dealers in a post-Internet age.
Panelists: Jay Erker, Charlie James, Nery Lemus, John Mills and Alix Sloan

 Future Forecast: Key Market Trends for Creative Entrepreneurs 2–3 pm
A cross-disciplinary deep dive into current and future marketplace conditions for artists and designers.  Covers the importance of understanding marketplace conditions and tools for how to do your own market research. How to spot trends and help shape them to your advantage.
Panelists: Liliana Becerra

 The Value of Non-Digital Art and Design in a Digital World / 3:30–4:30 pm
The marketplace for non-digital products and services is booming.  What’s the future for analog businesses? Are marketplaces like Etsy good for us?
Panelists: Brian Haberlin, Roxy Russell, Brian Wright and Brandon Wright


The Pitch


 How to Tell it So You Can Sell It: Pitching and Networking Essentials / 3:30–4:30 pm
The art of the pitch.  Experts discuss best practices for pitching and networking.
Panelists:  Ella Hazard, Kendall Henry, Ravi Kondagunta and Stan Tomsic


Live Stream

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Location

Sponsors

Pitfire Pizza              3ds_3dxcite

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