BOLD: The Art Center Symposium for Creative Entrepreneurs is a daylong event designed to celebrate and inspire Art Center’s student and alumni entrepreneurs.
BOLD convenes a diverse group of artists, designers, entrepreneurs and industry experts to deliver a series of presentations, lectures, and practical workshops focused on the future of creative entrepreneurship, freelance studios, design-driven startups and artist-run businesses and nonprofits.
BOLD aims to be broadly motivational while providing tangible skills and specific methodologies that can be applied to the pursuits of Art Center’s students and alumni as they continue to forge unique pathways and strive to redefine the world around us.
Lynda Weinman is cofounder and executive chair of lynda.com, one of the most successful companies in online education today. Through a comprehensive library of instructional videos taught by industry experts, lynda.com teaches technology, design, and business skills to millions of individual, corporate, academic, and government subscribers.
Joe Tan and Markus Diebel first met as design students at Art Center.
Both moved to San Francisco and worked for IDEO as industrial designers. A few years later, Joe went on to start the design consultancy One & Co and developed products for Nike, Intel, Burton Snowboards and Salomon. Markus stayed at IDEO as Design Director and created iconic work for brands that included Microsoft, Kodak, Samsung, and Pepsi.
2007 brought them together once again at incase. It was here where Joe, a co-founder, and Markus, VP of Design, recognized they were kindred spirits in aesthetic, work styles, and their passion for pushing the boundaries of industrial design.
Their desire to collaborate on a broader range of products and ideas led to the birth of moreless in 2013.
Both Markus and Joe have won numerous international design awards and their work has been profiled in a number of design publications and exhibitions. Together they hold over 80 patents and have brought over 600 products to market.
Influenced and informed by time spent with indigenous cultures in multiple countries, photographer and filmmaker, Nicol Ragland, has undertaken an exploration into humanity’s relationship to the wild, resulting in the multimedia project ‘Indigene’. Currently in the development stage, the project will encompass public discussions and multi-media components serving to educate and illuminate the idea that indigenous patterns are working within our modern world.
An avid environmentalist advocating for social justice, Ragland has aligned her work to serve numerous non-profit organizations including St. Jude’s hospital, Global Service Corps. Of Tanzania, Heifer International, International Fund for Animal Welfare, The Millennium Village of Rwanda, World Neighbors and The Cine Institute of Haiti.
Commercial clients include: TARGET, Mark Burnett Productions, Men’s Fitness, America Online, LA Weekly, Buzzine Magazine, Creative Screenwriting Magazine, Calleen Cordero Designs and David Whyte / Many Rivers.
Ferroconcrete’s Founder & Creative Director, Yo creates brand personalities. Yo’s creative direction grew Pinkberry from 1 to 200 stores worldwide. Yo’s film and tv title work garnered 3 Emmy nominations.
An entrepreneur, Yo created früute, a modern cookie company featured in Wallpaper, LA Times and Refinery29. Yo also co-founded Commodity, an online fragrance company featured in GQ, Fast Co., and Esquire.
Co-founder & Chief Creative Officer, Survios
James is a virtual reality designer with many years experience developing with VR headsets and motion capture installations, with a focus on avatar embodiment, interactive cinema, and narrative architecture. He has spoken at the Wearable Technologies Conference and Sweden Game Conference, and has interviewed with the Wall Street Journal, Los Angeles Times, Venturebeat, and Gamasutra among others. Prior to co-founding Survios he was the producer of Project Holodeck, a full-motion virtual reality project at the USC Interactive Media and Games Division.
Colette Brooks, Chief Imagination Officer, Big Imagination Group
Colette Brooks founded BIG in 1987 with an ethos that placed equal value on purpose as well as profits. Believing that advertising shouldn’t simply be about selling more stuff to more people, Colette’s campaigns are designed to engage and activate brand loyalists while connecting the dots to social and environmental responsibility issues. She has developed campaigns for clients that include Toyota, Million Trees LA, Cal State Universities, and Shakey’s Pizza, to name a few. Colette is Board Chair of The Actors’ Gang Theatre Company, and serves on the Board of 5 Gyres, which promotes solutions toward a planet free of plastic pollution.
Agustin Garza has been active and influential in the Los Angeles community for over 25 years and has been a leader in the field of inter-cultural communications with a focus on strategic branding, position and marketing communications in the U.S. and internationally.
His work has been widely recognized and forms part of the permanent collection of the National Library of Congress. His client list includes: City of Los Angeles, Mexico City, Coca Cola, American Express, Mexico Ministry of Tourism, California Board of Tourism, Country of Panama, Hollywood, Adheva, Inc., Perrier, Elan Corporation, Luxe Hotels, Catellus Corporation and Reichmann International, among others.
Agustin serves on numerous boards, foundations and organizations. He helped the federal government of Mexico in the development of positioning and branding solutions for the country. He served on the National Endowment for the Arts Mayor’s Institute for City Planning and currently serves on the Los Angeles Cultural Affairs Design Steering Committee and the Los Angeles Mayor’s Design Advisory Committee. He is an AIGA Fellow and former president of AIGA/LA.
For over 11 years Agustin taught at the prestigious Art Center College of Design in Pasadena and was a founding professor of Art Center Europe, in Switzerland.
Ophelia has over 15 years experience working with both online and offline media. Her expertise includes photography, illustration, web development and design, print design, editorial technology, social media, marketing and design management. Her class at Art Center focuses on the self-promotion and marketing of the artist.
Liliana is a design strategist, creator and editor in chief of Trends Gallery® an innovative digital tool for trend analysis, based on design thinking.
STUDIO LILIANA BECERRA Inc. advises Fortune 500 companies and brands on the recognition of global insights, emerging trends and their articulation into strategic design opportunities. Industries of work include: Consumer Electronics, Food & Nutrition, Medical, Apparel, Airplane & Automotive Interiors and FMCG.
Formerly, Liliana served as the Global Head of Design Insights at Nokia where she was responsible for creating global annual trend reports with key design strategies that Nokia implemented into world class products.
Liliana is currently Faculty of the Product Design department at Art Center College of Design, where she teaches design research, design insights and colors & materials design.
John Mills was born in the UK and emigrated to the US in 1977. He holds an MFA in painting and drawing from the California College of the Arts and a BFA from the University of Florida. Mills has exhibited his work nationally and internationally including exhibitions in Los Angeles, the SF Bay Area, NYC, and London. He is represented by Rosamund Felsen Gallery in Los Angeles, where he most recently had a solo exhibition in June 2014. He lives and works in Los Angeles. In addition to the above, Mills and his wife, Jay Erker, operate an artist-run exhibition space in Los Angeles called Weekend, which has mounted numerous exhibitions of under-represented and emerging artists over the past 3 years.
Chris Do is a graduate of Art Center College of Design, Pasadena and is the founder and CEO of Blind– a multi-disciplinary design studio in Santa Monica. Since 1995, Blind has been a pioneer in the motion graphics scene in Los Angeles and has made award-winning videos and tv commercials, that combine design, animation, live action and visual effects for clients including Ad Agencies, TV Networks, Brands and businesses of all sizes.
Currently, he is an adjunct instructor at Art Center in the Motion Design program, serves on the Otis board of Governors, Emmy’s Motion & Title Design Peer Group, and completed his term as advisory board member and programming chair for AIGA/LA. He has lectured nationally and internationally at schools and organizations such as: Art Center, Cal Arts, Otis, San Diego University, Santa Monica College, AIGA: Hecho en LA & Blueprint and Beijing Academy of Fine Art.
Contact – firstname.lastname@example.org / @i_mdoughboy
JOSE CABALLER, Chief Education Officer, The Skool
Jose is the co-founder of The Skool, an education company that teaches agencies and corporations the design of business in the 21st Century. AKA How to build businesses in a digital world. He studied graphic design at Art Center College of Design and was then trained “on the streets” of the .COM boom in the 90′s and at The Groop the digital agency he founded and ran for 11 years. There he got to work with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate client like Disney, Nike and Myspace.
Today he combines his 18 years of experience and his passion for teaching the design of business and the business of design on his show The Skool. He has trained thousands of freelancers and corporate professionals at Skool workshops and webinars. TheSkoolRocks.com
Contact – email@example.com / @josecaballer
AIA | NCARB | LEED AP
An architect with a proclivity for innovation and smart products, Ella brings her expertise in communication, technical knowledge and understanding of process to the start-up teams that she consults with. In her current position as Senior Vice President of Operations for Tooshlights, Ella is responsible to provide continuity between sales, projects, product design and production.
Kyser Center for Economic Research
Kimberly Ritter-Martinez joined the Los Angeles County Economic Development Corporation (LAEDC) in January 2009 as an Economist for the Kyser Center for Economic Research.
Ms. Ritter-Martinez studies the regional economy of the greater Los Angeles region, analyzing employment and industry trends, housing and construction, and demographics. Ms. Ritter-Martinez is a principal contributor to the annual Otis Report on the Creative Economy and regularly contributes to economic reports and briefings presented to corporate and government groups. Additionally, she studies and writes about the aerospace, retail trade, tourism and entertainment industries for the LAEDC’s Economic Forecasts and industry reports. Ms. Ritter-Martinez contributes to and is the editor of the Kyser Center’s online weekly e-EDGE economics newsletter. She also gives presentations to corporations, government agencies, non-profits and educational institutions, and frequently speaks to the media about issues pertaining the local economy.
Kimberly earned her Bachelor’s and Master’s degrees in Economics (cum laude and Phi Kappa Phi) from California State University Long Beach and is active in a number of professional and community organizations related to economic and regional development including the National Association for Business Economics and the American Economic Association.
Brian and Brandon Wright are photographers working exclusively and in direct collaboration together. Both twin brothers are first and foremost passionate about the creative process, shooting with a variety of film stocks and cameras including medium format, Super8, 35mm, 4×5, 3.25×4.25, medium format, and Motion Picture, with Rangefinder, View, Single Lens, and Twin Lens Reflex cameras – old, new and handmade. Their work has been featured in several national music publications and in product packaging for artists on various record labels. Their passion for music lies in discovering and documenting the independent and undiscovered.
Their company, CineStill, adapts Kodak 800T Motion Picture film to a C41 developing process and rolls it into 35mm cannisters. CineStill has experienced huge success around the world, with increased demand on every continent.
I was born and raised in a small town in rural Iowa. As a kid, my mom was either teaching P.E. or cooking delicious food in our tiny kitchen. Every Sunday we enjoyed a veritable feast of homemade roast with vegetables. Eventually I began to cook with my mom and cook on my own. By the time I started college I had a collection of recipes and I was devouring cooking magazines.
When my first college and career pick didn’t pan out, I decide to follow the new passion I had found in photography. By this time I began dividing my spare time between devouring food blogs and food magazines. My parents picked up on this and suggested a career in food photography. I thought, “Brilliant!”
Currently I work as an art producer at Team One — a career move both unexpected and completely perfect. I continue to document my food adventures and human adventures while I’m not working with the monsters of 2K or the vehicles of Lexus. I also enjoy a good yoga session in Echo Park, a cold beer and nice can of sweet peas while taking a bubble bath. But I mostly enjoy using my free time to document my magic bullet vegan ice cream shake adventures.
Co-Founder & CTO
Peter received his undergraduate degree in Industrial Design from the Rhode Island School of Design and his Masters from Art Center College of Design with a focus in Transportation. He has over 16 years of design and consulting experience for start ups and fortune 500 companies across many disciplines.
National Advertising Sales Director at the Workbook.
With over 33 years in reviewing and curating photographers and illustrators for the Workbook, the premium sourcebook for art buyers, ad agencies, and publishers; Suzanne has guided visual creatives throughout their careers. Workbook is dedicated to providing the creative community premium sourcebooks, and a website with comprehensive features and resources for finding top talent and services. Workbook is also committed to providing the most leading and adaptable marketing tools available to photographers, illustrators, letterers and designers who are serious about reaching the most active and important art buyers in their fields.
SternRep is a national representation agency for photographers specializing in commercial advertising. After attending _Brooks Institute in Santa Barbara, Andrea Stern (that’s me!) opened shop in Venice, California in 1995. Sternrep has expanded the Los Angeles home base with a second office in NYC.
I have a pretty diverse background, with stints in commercial production, shooting the stills on film sets, fundraising, and training/managing boxers- I draw inspiration from all these in my work representing photographers.
I love what I do. I quickly discovered that my New York mindset (my home town) and inclination for fast paced attentive action left me little choice but to work for myself. SternRep is entirely managed, marketed and driven by me. I keep my company small so I can be personally involved in every step of the process as far as each job and each photographer I rep.
My philosophy is to constantly progress, whether through fostering great relationships with great people, promoting growth with my stylized photographers, networking like crazy or simply knowing where the best hamburger in Los Angeles is.
Recent clients include: Apple, Google, Subaru, Hyundai, Mars, Kawasaki, Infiniti, Baja Fresh, Burger King, Chevy, Nissan, Subaru, Toyota, Microsoft, Sony Playstation, Samsung, Pioneer, JBL, McDonald’s, Acura, Honda, VW, Arby’s, Domino’s, PUR, Tabasco, Taco Bell, UPS Store, Intel, Toshiba, Sony, Dell, Harley Davidson, HTC, Nestle, Best Buy, Coke, Bacardi, Becks, Shell, Good Life Dog Food, Pinkberry, Lexus, and The Academy of Motion Picture Arts and Sciences (The Oscars).
Roxy Russell founded Roxy Russell Design in 2008. She is a native Californian with a passion for design, nature and technology. Her highly sought after Medusae Collection, launched from her graduate thesis at Art Center called Current Seas, was based on the fragile ecosystems of the world’s oceans.
Twin brothers Adam and Ryan Goldston are the co-founders of Athletic Propulsion Labs (APL) and former two sport athletes at the University of Southern California (USC). On October 19, 2010 APL became the first brand to have their shoes featuring their patented Load ‘N Launch technology banned by the NBA for instantly increasing vertical leap and providing the wearer “an undue competitive advantage.” On June 17, 2014 APL introduced their men’s and women’s running shoes which feature 3 different models, 1 of which features a derivative of their Load ‘N Launch technology which is makes the wearer run faster instantly.
Shãn (pronounced Shane) Sutherland
Shãn Sutherland, AAMS ® ADPASM is a Wealth Advisor with Simple Impact LLC in Santa Monica, CA. She has worked in the financial services industry for 14 + years through two market crashes, and 4 bank consolidations. She holds numerous licenses, accreditations, and recognition. Please see website www.simpleimpactllc.com for full regulatory disclosures.
Shãn advises families and private foundations on financial topics including planning, and investing in publicly traded companies that promote integrity, sustainability, and strategically profitable policies as part of their business missions. She graduated from Art Center College of Design in 1991.
Securities and advisory services offered through Commonwealth Financial Network®, Member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services offered by Simple Impact.
Seth Matlins has sold water, worked in Hollywood, the sports business, and politics, and been of counsel to some of the biggest brands in the world. Seth served as the Global Chief Marketing Officer for Live Nation, he spent 9 years at Creative Artists Agency, and served as the first President of Rock the Vote. He is the founder of That Was Then Enterprises and in charge of steering its first venture, Feel More Better. He is also behind the Truth in Advertising Act.
Michelle Katz is a veteran attorney and business specialising in working with start up companies, and also in private practice handling Intellectual Property, Contracts, Promotions and Licensing Matters. Her capabilities include identifying, structuring and negotiating strategic partnerships; drafting and negotiating contracts; developing and implementing IP Strategy: copyright, trademark, online policies, and business and legal strategic counseling for start ups. She is a faculty member at Art Center College of Design and adjunct professor at California College of the Arts, teaching law for artists and designers, as well as graduate level Business Law and Negotiations in the MBA program at CCA. Prior to starting her own practice in March of 1999, Michelle was Vice President of Business and Legal Affairs Universal Studios New Media Group; Vice President Business and Legal Affairs Universal Studios Consumer Products Group, and Director of Business and Legal Affairs, Paramount Pictures Consumer Products Group & Anti-Piracy Department. Prior to joining the Studios, she was associate counsel at the Writers Guild of America, West.
She has a JD from USC Law School, where she was on Law Review, and received a Secondary Education Credential from San Francisco State University with highest honors, and a BA from UC Berkeley with High Honors, in History.
John Glanville has over two decades of direct investment and portfolio management experience in public equities, fixed income, alternatives (oil & gas, real estate, venture capital, and private equity), and private companies. He serves as General Partner of Athenaeum Capital Partners LLC, an early stage technology venture capital fund and as General Partner of Birch Park Ltd, a private investment partnership.
John currently serves as Chairman and Owner of Maps.com, a 24 year old icon of the mapping industry and has brought his extensive background in restructuring and entrepreneurship to guiding the growth and direction of the Maps.com award winning team. John is also Owner and General Manager of Benchmark Maps, a publisher of high quality road and recreational atlases and map products of the American West. Benchmark is recognized for its cartography, information validity and interpretation, and visual distinction leading to various industry recognitions and awards.
Additionally, John heads Beyond Ideas LLC, a coaching practice focused on vision, creativity and execution. Bringing together extensive experience working with individuals and organizations in a variety of situations and environments, John’s unique perspective and insights allows us to get beyond the limits of our imagination with viable and actionable solutions. John is certified by the Hudson Institute of Santa Barbara, Zenger Folkman 360 Process, EQ in Action Programs, Conflict Resolution, and is a member of the International Coaching Federation.
TCP & Co. is in a unique position to deal with the exposures professional photographers face every day. For over thirty years we have heard the horror stories — camera equipment losses, lawsuits, EDD penalties & fines, E&O claims, fraudulent Workers Compensation claims, models getting hurt, faulty SIM cards, you name it — and have worked tirelessly to ensure your needs are being met. We have dedicated our business to serving you the photographer, and the video and still production community.
After earning a degree in photography from Daytona Beach State College in 1985, he attended the Art Center College of Design in Pasadena, Ca. There he found his calling as a producer and graduated with a film major in 1990. While studying at Art Center, he teamed up with Zack Snyder and began a director/producer relationship, which has lasted over 18 years.
He is presently a commercial producer based in Hollywood. For the last several years his primary focus has been Television Commercials with the occasional Independent Film. He comes from a deep and substantial understanding of the creative process while still keeping focus on the budgetary needs of the production.
He has brought together award-winning teams that deliver projects on creative target. At the center of them all has been his logistic skills, aesthetic judgment and unfailing sense of balance. With more than 200 commercial productions spanning the globe from such places as Tunisia, Vietnam, China, Morocco, Africa and South America. What drives Kendall is the position of assembling a well-managed production team with the knowledge of culture and protocol each country respects.
Jay Erker is an artist, therapist-in-training, and curator based in Los Angeles, CA. Her multimedia and interactive work explores ideas regarding contemporary human experience and interpersonal relations in personal and economic/political dimensions. Her work has been seen in various non-commercial spaces in Los Angeles, San Francisco, New York, and St. Louis, as well as in the UK and China. With her husband, painter John Mills, she directs Weekend, an artist-run space in Hollywood/Los Feliz.
Photography: architecture, interiors, landscape architecture, portraits, and documentary.
Writing: journalism, blogs, and copy. A recent project: three chapters in the ASMP Guide to New Markets in Photography (32 interviews with photographers; 21,000 words).
Design: websites, logotypes, and collateral.
Teaching: Professional Practices for Photographers at Pasadena City College and workshops.
Recently completed six years in leadership with ASMP (The American Society of Media Photographers), including president of the Los Angeles chapter and three years on the national board.
Not to be controversial, I am also a strong proponent for the use of the Oxford comma and the judicious placement of semi-colons.
In 1986, angered by the Reagan Administration’s abuse of political power in the name of representative democracy, Robbie began making satirical oil portraits of politicians and bureaucrats and turning them into street posters. With his guerrilla army of volunteers, he has postered the streets of major cities around the country. He has also taken on subjects like censorship, war, social injustice, and environmental issues.
His work has been featured on CBS This Morning, Charlie Rose and in Time, Newsweek, The NY Times, LA Times, Wall Street Journal, Vanity Fair, People Magazine, Interview, and the Washington Post, which dubbed him, “America’s foremost street artist”. He’s received Individual Artsts’ Grants from the NEA, Getty, and Los Angeles Cultural Affairs.
His art is in the collections of LACMA, MOCA, The San Jose Museum of Art, and The Met. He has authored three books: Art Attack: The Midnight Politics of a Guerrilla Poster Artist; Artburn; and Not Your Typical Political Animal, with wife Deborah Ross. He attended The High School of Music and Art, received his BFA from San Francisco State University, and his MFA from Stanford.
Alix Sloan was the director of LA’s La Luz de Jesus Gallery from 1991 through 1995. From 1996 through 2001, she worked in film production, managing multi-million dollar budgets and began a freelance career as an art, marketing and advertising writer. In 2001 she returned to fine art full time as a private dealer, consultant and curator. After spending most of her life in Los Angeles, Sloan moved to New York in 2005 and opened Sloan Fine Art on the Lower East Side in January 2008. She closed the gallery’s hard space in late 2011 to explore the alternative approach of operating as a nomadic gallery. Since then, she has mounted dozens of Sloan Fine Art exhibitions in various locations and also participated in art fairs. She also continues to guest curate, consult and write.
Claude Shires started his unconventional career as a stand-up comedian in San Diego. He was made a paid regular comedian at the World Famous Comedy Store. Claude realized that he could have a parallel career editing his own material, and that of other comedians. This led to the creation of his post-production company, Unreel Media, which edits Stand Up Comedy specials for both Comedy Central and Showtime networks. His subsequent foray into other digital media platforms helped launch Standupbits, the largest single collection of individual stand-up comedy bits on YouTube. Having examined the media landscape, and recognizing the shift to online video as the new broadcast, Claude and his Partner Josef Holm, founded tubestart.com, a Premium Crowd-Funding platform for the next generation of filmmakers and digital video creators. Claude is recognized as an industry leader in high-tech digital production and post-production work flows. His work includes artists such as Elton John, Joan Rivers, George Clooney, Willem Dafoe, Vanna White, Kevin Spacey, Jeffrey Tambor, Andrew Dice Clay, Al Madrigal.
Ann Marie Scott is an attorney in Hollywood, California. Her practice focuses on corporate and transactional matters, start-ups and employment issues for entertainment, fashion, retail, internet and computer industries.
She received her B.A. in Political Science and Communications from Queens College in New York. She received her J.D. from Pacific Coast University School of Law in Long Beach, California. Prior to entering into the legal profession she worked in the film, music and fashion industries for twenty years.
She is a member of the California Bar Association, The Los Angeles Bar Association, The American Bar Association and California Lawyers for the Arts.
A life- long animal lover, she sits on the Board of Directors of The Tailwaggers Foundation which provides funding to qualified 501 c non-profit rescue organizations that supply life saving treatment to sick and injured animals so that they can be adopted.
Avi Gandhi is a Digital Agent focused on business development at WME. Previously running WME’s Self Serve distribution arm, he has helped build businesses for the agency in podcasting, digital talent touring, and direct-to-consumer distribution of digital talent packages. He works with a broad range of WME clients from across film, TV, books, lifestyle, and digital. Avi holds a BA in Economics from Yale University, and is on a mission to build scalabale, non-traditional businesses that move both WME and its clients in new and unique directions.
Ravindra Kondagunta (Ravi) is the founder of Traction Labs – an Innovation Advisory Services Company based in Southern California.
AT&T, GM, Hyundai, Renault and Avery are some of their clients.
Ravi’s career includes over 22 years of experience in Automotive and Retail industry – domestically and internationally.
He is an investment member of Pasadena Angels. He is a Charter member of TIE and an active mentor at USC, LMU, and CalPoly Pomona.
Ravindra has a BS in Mechanical Engineering from Drexel University, a MS in Engineering from Purdue University and an MBA from the University of Southern California.
An american inventor and crowd funding spokesperson. Richard is best known as the designer and inventor of the Trackstick and more recently, the very successful Kickstarter campaign: Soundlazer. He started his career as a camera designer and cinematographer for NFL Films but has always had an interest in developing unique technologies. Recently, Richard has become a public speaker promoting the importance of crowd funding and how anyone can leverage this opportunity to turn their own ideas into a reality.
Design of Business / Sales and Marketing / Me and My Money / Marketplace Dynamics / The Pitch
Welcome address / Lorne M. Buchman, President, Art Center College of Design
Welcome address / Kimberly Ritter-Martinez, Economist, L.A. County Economic Development Corporation
Keynote address / Lynda Weinman, lynda.com
Keynote address / Nicol Ragland, Indigene
Workshop sessions (choose one)
Design of Business / The Design of a Business in 60 Minutes
Sales and Marketing / The Heart of the Maker: Aligning Your Creative and Business Practices
Me and My Money / Show Your Stuff: Expressing Your Vision and Crowdfunding Your Work
Marketplace Dynamics / Essential Guide to Galleries and Dealers
Keynote address / Markus Diebel and Joe Tan, Moreless (formerly Incase)
Keynote address / Paul Hibler, Pitfire Pizza
Workshop sessions (choose one)
Critical Legal Issues for Creative Entrepreneurs
No Money Marketing: Selling Your Work in a Digital World
Venture Funds, Angels, Friends & Family: Everything You Need to Know to Get Funded
Future Forecast: Key Market Trends for Creative Entrepreneurs
Workshop sessions (choose one)
The Overrated Business Plan: Here’s What Really Works
Do I need an Agent or Rep or Do I go it Alone?
Essentials of Money Management for Artists and Small Businesses
The Value of Non-Digital Art and Design in a Digital World
How to Tell It So you Can Sell It: Pitching and Networking Essentials
Keynote address / Brian Haberlin, Anomaly Productions
The Design of a Business
The Design of a Business in 60 Minutes / 10:45–11:45 am
Learn how to define your business, your client’s needs and the value you provide. Topics covered include building the right team, running a meeting and how to have confidence in front of your clients. This will be an interactive and fast paced session. Come prepared to participate.
Panelists: Jose Caballer and Chris Do
Critical Legal Issues for Creative Entrepreneurs / 2–3 pm
Overview of intellectual property and copyright issues and legal and business structures for creative entrepreneurs.
Panelists: Lorin Brennan, Krystina Castella, Barry Schwartz and Patrick Sweeney
Sales and Marketing
The Heart of the Maker: Aligning Your Creative and Business Practices / 10:45–11:45 am
This panel explores the essence of why we create and why developing and growing your business need not be at odds with your creative practice.
Panelists: Colette Brooks, Robbie Conal and Nicol Ragland
No Money Marketing: Selling your Work in a Digital World / 2–3 pm
Consider this Marketing and PR 101. Topics include the relevance of brands and brand building. How to feel good about selling your work. How to sell your work without selling out.
Panelists: Ophelia Chong, Ryan Goldston, Adam Goldston, Michelle Katz and Seth Matlins
Do I need an Agent or Rep or do I go it Alone? / 3:30–4:30 pm
With the rise of self-publishing, promotion and sales, what is the value of agents and representation for artists, designers, photographers, illustrators and makers?
Panelists: Katie Buntsma, Ophelia Chong, Avi Gandhi, Suzanne Semnacher and Andrea Stern
Me and My Money
Show Your Stuff: Expressing Your Vision and Crowdfunding Your Work / 10:45–11:45 am
Strategies for presenting your brand, service or product and navigating the current landscape of crowd-sourced funding.
Panelists: Agustin Garza, Richard Haberkin, Claude Shires and Peter Treadway
Venture Funds, Angels, Friends & Family: Everything You Need to Know to Get Funded / 2–3 pm
Overview of avenues for funding from the perspective of the people who fund. VCs defending their portfolios, Angels talking about what turns them on, friends and family horror stories.
Panelists: John Glanville, James Iliff and Molly Matthieson
Essentials of Money Management for Artists and Small Businesses / 3:30–4:30 pm
So you’ve got funded, or you’re actually making money. What next? Everything you need to know about managing your money from structuring your business, to sharing equity with partners, to dealing with tax issues and your own personal finances.
Panelists: John Anderson, Don Pickard, Ann Marie Scott and Shan Sutherland
Essential Guide to Galleries and Dealers / 10:45–11:45 am
An insider’s look at the business of art galleries and art dealers in a post-Internet age.
Panelists: Jay Erker, Charlie James, Nery Lemus, John Mills and Alix Sloan
Future Forecast: Key Market Trends for Creative Entrepreneurs / 2–3 pm
A cross-disciplinary deep dive into current and future marketplace conditions for artists and designers. Covers the importance of understanding marketplace conditions and tools for how to do your own market research. How to spot trends and help shape them to your advantage.
Panelists: Liliana Becerra
The Value of Non-Digital Art and Design in a Digital World / 3:30–4:30 pm
The marketplace for non-digital products and services is booming. What’s the future for analog businesses? Are marketplaces like Etsy good for us?
Panelists: Brian Haberlin, Roxy Russell, Brian Wright and Brandon Wright
How to Tell it So You Can Sell It: Pitching and Networking Essentials / 3:30–4:30 pm
The art of the pitch. Experts discuss best practices for pitching and networking.
Panelists: Ella Hazard, Kendall Henry, Ravi Kondagunta and Stan Tomsic